Elektromotive and Charge Your Car partnership aims to establish 10,000 public charging points
By Farah Alkhalisi on June 23, 2012 2:36 PM
Brighton firm Elektromotive is forming a joint venture with North East England’s Charge Your Car in a bid to create the UK’s largest pay-as-you-go EV charging network.
The existing Charge Your Car network will be expanded, and will incorporate other regional facilities under the Charge Your Car banner; a target of 10,000 public-access EV chargers has been set.
They will use Elektromotive’s technology, including its pay-by-phone software, user interface and back-office management, though any charging point – not just the company’s Elektrobays, of which more than 3,000 have been installed already – can be integrated into the network, as long as it meets the industry-standard Open Charge Point Protocol (OCPP).
Users will not need to pay a monthly subscription, and will be able to locate their nearest Charge Your Car point via smartphone; billing, facility management and reporting will all be integrated.
“Charge Your Car is the perfect catalyst for the EV market and supports all the stakeholders with an interest in EVs,” says Elektromotive MD Calvey Taylor-Haw. “Charge point owners in both the public and private sectors have a way to promote their charge points, generate revenue and manage their infrastructure. EV drivers have a single access point for recharging that is quick, easy and affordable. Charge point manufacturers have a company that will help them to sell more charge points and electric vehicle manufacturers have a company that will help them to sell more vehicles.”
He continued: “We are also seeking partners who wish to implement Charge Your Car outside of the UK, establishing it as one of the world’s leading recharging brands.”