2012 Ford Focus Electric order book opens in USA

Pricing starts at $39,995, UK details still to be announced

By Will Dron on November 2, 2011 3:07 PM

The US price of the 2012 Ford Focus Electric has been revealed on Ford’s website, setting the base price at $39,995 before the Federal tax incentive of $7,500 off the list price for electric vehicles. That makes it more than $4,000 pricier than the benchmark 2012 Nissan LEAF at $35,200 and around $10,000 more than the highest spec petrol Focus. So what do you get for your money?

The 2012 Ford Focus Electric has a 92kW (123hp) electric motor that powers the car to an electronically limited top speed of 84mph, and a liquid-cooled lithium ion battery with a 23kWh capacity. Range is expected to be around the 100 mile mark.

There's a choice of leather or "Earth friendly" cloth seats, which uses polyester fibers that would have otherwise ended up in landfill and cushions derived from the oils of various plant seeds

Charging from flat can be achieved in three to four hours at 240 volts, which is the domestic supply in the UK, but standard charging from a US household socket at 120 volts will be much longer. A 240-volt charging station could be installed at an extra cost.

There’s a choice of just one transmission, of course – the electric drive has no gears – and just one type of wheel, a unique 17” alloy rim. There’s more chance for personalisation with colours, however: at the base price you can go for Black, Oxford White, Frosted Glass or Ingot Silver, with two more options – Blue Candy and White Platinum – at an extra cost of $395 and $495 respectively.

The MyFord Touch™ satnav can calculate routes that get the most mileage out of each charge, as well as an 'EcoRoute' option giving the most energy-efficient route.

A high spec Sony audio system with HD radio, satnav and 4.2-inch touchscreen display are included in the base price, while adding leather seats is an additional $995 or $20 per month. That brings the total price of the highest spec 2012 Ford Focus Electric to $41,485.

Ford is planning to build 100,000 Focus Electrics at its Michigan plant on the same line as the petrol Focus 5-door, with the first cars available to customers living in California and New York before a roll-out to Atlanta, Austin, Boston, Chicago, Denver, Detroit, Houston, Los Angeles, New York, Orlando, Phoenix, Portland, Raleigh Durham, Richmond, San Diego, San Francisco, Seattle, Tucson and Washington, D.C. Ford will then assess demand and infrastructure with a view to delivering the car nation-wide within the USA.

Under the skin of the Focus Electric. Unlike some cars built from the ground up to be electric, the Ford has been adapted from an existing petrol model

Autumn 2012 is the planned launch date for the car in the UK and we expect pricing and reservation details to be available a few months prior to that.

Visit Ford's website here to check out the specification details.

Thanks to Green Car Reports for the heads up.