Selling electric vehicles: laughter is the best medicine (updated)
Ever since Volkswagen revolutionised car advertising in the 1960s
with its iconic Beetle ads, manufacturers have recognised that humour is
often the most powerful way to get your message across. And now, Nissan
and Renault are the latest to use laughter to make serious points about
their cars.
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By
Gavin Conway
May 27, 2011 6:13 PM