Farah has been writing about cars and the automotive industry for nearly 15 years as a road tester, news reporter and consumer journalist.
Starting her career at Parker’s, she then worked at Channel 4′s 4car website for its 10-year lifespan and has since put in stints at What Car? and Which? Car; as the editor/curator of 4car‘s Drive Greener channel, she was an early champion of environmentalissues, alternative fuels and energy-efficient technologies in the automotive media.
Now freelance, she writes for a variety of publications including trade titles and specialist technical magazines, and blogs at drivingtothefuture.com.
Farah is delighted that the industry is now seriously embracing the concerns she’s been banging on about for years, and excited about the developments which could feature in mainstream vehicles – ‘real cars for real people’ – within the next decade.